Pain Alignment - Align the pain with who you want to fix the problem.
As a manager, I have to build systems to make people do the right thing. For example, if I want software engineers to make the software testable, I make the same software engineers in charge of testing (This is not a majority Microsoft opinion)! I call this strategy Pain Alignment. I heard a great example of pain alignment on my run this morning and I'm going to share it Verbatim: Rocky (not his real name) lived in a house with single paned glass in the city. Being in the city his house was very close to the neighbors. Unfortunately for Rocky his neighbor's house had nice double paned windows and if the dogs barked outside it didn't bother them. One day his neighbors decided they needed some yippy dogs. At first this was fine since the dogs lived in the house, and the neighbors walked the dogs regularly. Soon the neighbors realized walking the dogs was a lot of work, and they installed a dog door. Now the dogs could run into the yard and bark...